Published in the Central Exchange newsletter, July 21, 2015
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Showing posts with label Publicity. Show all posts
Showing posts with label Publicity. Show all posts
Tuesday, July 21, 2015
Monday, August 4, 2014
Today, technology saves your car battery—tomorrow, it could save your child
My op-ed for TIME Inc., published July 29, 2014
If Cars Can Monitor Left-On Headlights and Rear Obstructions,
They Should Be Able To Save Trapped Kids’ Lives
Susan Pepperdine
Today, technology saves your car battery—tomorrow, it could save your child
Thursday is National Heatstroke Prevention Day, so here is a little fact for your awareness: In the past 20 years more than 670 U.S. children have died of heatstroke in hot cars. To date this year KidsAndCars.org has recorded 18 such fatalities, including the death last week of a 10-month-old girl in Wichita, Kansas, who was unknowingly left in a vehicle on a 90-degree day.
Our national advocacy nonprofit works year-round to educate parents and caregivers about these dangers, including a nationwide “Look before you lock” program. But education is not enough when all it takes is a simple change in a daily routine to cause a parent to drive past their childcare center and forget their child in the back seat. Current state laws require putting your baby in a rear-facing child safety seat, which has saved the lives of thousands of children in car crashes. An unintended consequence of this shift is that when out of sight, quiet little unobtrusive passengers can slip out of mind.
How can we prevent this failure of memory? The auto industry obviously recognizes that we’re human and our memories often fail us: our cars are able to warn us if we leave our headlights on, our keys are in the ignition, a door is open, we’re low on fuel, if our seatbelt isn’t buckled… If we can monitor our headlights or gas levels, we should be able to get a signal that a child has been forgotten.
Some of the technology options currently on the market include car seat monitors and alert systems, key fobs connected to car seats that sound a reminder and weight-sensitive mats. One system activates when the driver has opened the back door to strap in the car seat, and then sounds a reminder chime when the driver leaves the vehicle. Mobile apps have hit the market, such as Cars-n-Kids Carseat Monitor, which connects with the carseat via a sensor, or the Amber Alert GPS, which tracks your child in or out of the car.
These after-market systems may be useful reminders to some people, but they have not all been tested, and they are not the failsafe solution we need in every vehicle. Furthermore, a 2012 study on “Evaluation of Reminder Technology” sponsored by the National Highway Traffic Safety Administration and conducted by the Children’s Hospital of Philadelphia found that a few of these systems were not always reliable.
Safety is something every family deserves. It shouldn’t be optional, like 4WD or leather seats. And it shouldn’t be political. The federal government and automakers along with safety advocates have the ability to solve this problem.
KidsAndCars.org recently launched a petition to push the Obama Administration to authorize the U.S. Department of Transportation to provide funding for research and development of innovative technologies to detect a child left alone in the rear seat of a vehicle, such as infrared breathing sensors (a technology that already exists in certain baby monitors for the home). We also spearheaded an initiative to adopt federal safety standards that require all vehicles to be equipped with trunk release latches to prevent trunk entrapment, safer power window switches to prevent strangulation, and brake transmission shift interlock systems so children cannot inadvertently knock a vehicle into gear. In March, the DOT issued a rule requiring rear visibility systems, such as cameras, as standard equipment on all new passenger vehicles by May 2018.
Today, technology saves your car battery. Tomorrow, it could save your child.
#
Susan Pepperdine is the public relations director of KidsAndCars.org, a national nonprofit group dedicated to preventing injuries and deaths of children in and around motor vehicles.
If Cars Can Monitor Left-On Headlights and Rear Obstructions,
They Should Be Able To Save Trapped Kids’ Lives
Susan Pepperdine
Today, technology saves your car battery—tomorrow, it could save your child
Thursday is National Heatstroke Prevention Day, so here is a little fact for your awareness: In the past 20 years more than 670 U.S. children have died of heatstroke in hot cars. To date this year KidsAndCars.org has recorded 18 such fatalities, including the death last week of a 10-month-old girl in Wichita, Kansas, who was unknowingly left in a vehicle on a 90-degree day.
Our national advocacy nonprofit works year-round to educate parents and caregivers about these dangers, including a nationwide “Look before you lock” program. But education is not enough when all it takes is a simple change in a daily routine to cause a parent to drive past their childcare center and forget their child in the back seat. Current state laws require putting your baby in a rear-facing child safety seat, which has saved the lives of thousands of children in car crashes. An unintended consequence of this shift is that when out of sight, quiet little unobtrusive passengers can slip out of mind.
How can we prevent this failure of memory? The auto industry obviously recognizes that we’re human and our memories often fail us: our cars are able to warn us if we leave our headlights on, our keys are in the ignition, a door is open, we’re low on fuel, if our seatbelt isn’t buckled… If we can monitor our headlights or gas levels, we should be able to get a signal that a child has been forgotten.
Some of the technology options currently on the market include car seat monitors and alert systems, key fobs connected to car seats that sound a reminder and weight-sensitive mats. One system activates when the driver has opened the back door to strap in the car seat, and then sounds a reminder chime when the driver leaves the vehicle. Mobile apps have hit the market, such as Cars-n-Kids Carseat Monitor, which connects with the carseat via a sensor, or the Amber Alert GPS, which tracks your child in or out of the car.
These after-market systems may be useful reminders to some people, but they have not all been tested, and they are not the failsafe solution we need in every vehicle. Furthermore, a 2012 study on “Evaluation of Reminder Technology” sponsored by the National Highway Traffic Safety Administration and conducted by the Children’s Hospital of Philadelphia found that a few of these systems were not always reliable.
Safety is something every family deserves. It shouldn’t be optional, like 4WD or leather seats. And it shouldn’t be political. The federal government and automakers along with safety advocates have the ability to solve this problem.
KidsAndCars.org recently launched a petition to push the Obama Administration to authorize the U.S. Department of Transportation to provide funding for research and development of innovative technologies to detect a child left alone in the rear seat of a vehicle, such as infrared breathing sensors (a technology that already exists in certain baby monitors for the home). We also spearheaded an initiative to adopt federal safety standards that require all vehicles to be equipped with trunk release latches to prevent trunk entrapment, safer power window switches to prevent strangulation, and brake transmission shift interlock systems so children cannot inadvertently knock a vehicle into gear. In March, the DOT issued a rule requiring rear visibility systems, such as cameras, as standard equipment on all new passenger vehicles by May 2018.
Today, technology saves your car battery. Tomorrow, it could save your child.
#
Susan Pepperdine is the public relations director of KidsAndCars.org, a national nonprofit group dedicated to preventing injuries and deaths of children in and around motor vehicles.
Tuesday, June 9, 2009
Bataan Death March Survivor to Speak to Marine Corps League
If you've ever wondered how anyone could have survived the Bataan Death March in World War II, here is an opportunity to learn the story of someone who did. Here's a news release I wrote for the Marine Corps League that provides details on the June 18 presentation:
Bataan Death March Survivor to Speak to Marine Corps League
Billy Templeton, a survivor of the Bataan Death March in World War II, will talk about his experiences at a meeting of the Simpson-Hoggatt Detachment of the Marine Corps League, 7 p.m. Thursday, June 18, at the Disabled Veterans of America location, 8787 Old Santa Fe Rd. in Kansas City, Mo.
Infamous for its brutality, the Death March started on April 9, 1942, on the Philippines Bataan Peninsula. Templeton, an Army Air Corps radio operator, survived the 60-mile trek in blistering heat and then was held as a prisoner of war for three-and-one-half years. His 2006 book, Manila Bay Sunset: the Long March Into Hell, describes his ordeal and “personal triumph.” He now lives in Lee’s Summit, Mo.
The event is free and the public is invited. For more information call Commandant Ken Spencer at (913) 362-8383.
#
Bataan Death March Survivor to Speak to Marine Corps League
Billy Templeton, a survivor of the Bataan Death March in World War II, will talk about his experiences at a meeting of the Simpson-Hoggatt Detachment of the Marine Corps League, 7 p.m. Thursday, June 18, at the Disabled Veterans of America location, 8787 Old Santa Fe Rd. in Kansas City, Mo.
Infamous for its brutality, the Death March started on April 9, 1942, on the Philippines Bataan Peninsula. Templeton, an Army Air Corps radio operator, survived the 60-mile trek in blistering heat and then was held as a prisoner of war for three-and-one-half years. His 2006 book, Manila Bay Sunset: the Long March Into Hell, describes his ordeal and “personal triumph.” He now lives in Lee’s Summit, Mo.
The event is free and the public is invited. For more information call Commandant Ken Spencer at (913) 362-8383.
#
Saturday, August 16, 2008
Pearl Harbor Event Is Fitting Honor for Veterans
It turned out to be a beautiful day for the special flag raising at the Pearl Harbor Memorial Park in Mission, Kan. The Aug. 15 event commemorated the fourth anniversary of the park's opening and the 63rd anniversary of V-J Day (Victory over Japan).
Dorwin Lamkin, my “adopted” uncle, offered his comments, pointing out how the attack on Pearl Harbor pushed the United States onto the world stage. Other Pearl Harbor survivors attending were Edmund “Russ” Russell, Jack Carson and Jesse Dunnagan. World War II veterans who had recently visited Washington, D.C., on “Honor Flights” also attended.
Rep. Dennis Moore and Mission Councilman John Weber also spoke. The VFW Post 7397 assisted with the flag raising, along with Quinn Appletoft, a student who helped organize the Pearl Harbor commemorative event last Dec. 7 in Mission.
As a volunteer, I sent a news release and contacted The Star and TV stations. The Sun ran an article, The Star ran a photo feature, and all four local TV stations covered the event. The media coverage was a fitting recognition of the veterans to whom we owe so much.
Dorwin Lamkin, my “adopted” uncle, offered his comments, pointing out how the attack on Pearl Harbor pushed the United States onto the world stage. Other Pearl Harbor survivors attending were Edmund “Russ” Russell, Jack Carson and Jesse Dunnagan. World War II veterans who had recently visited Washington, D.C., on “Honor Flights” also attended.
Rep. Dennis Moore and Mission Councilman John Weber also spoke. The VFW Post 7397 assisted with the flag raising, along with Quinn Appletoft, a student who helped organize the Pearl Harbor commemorative event last Dec. 7 in Mission.
As a volunteer, I sent a news release and contacted The Star and TV stations. The Sun ran an article, The Star ran a photo feature, and all four local TV stations covered the event. The media coverage was a fitting recognition of the veterans to whom we owe so much.
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