Friday, September 23, 2011

Memory and Brain Expert Addresses Federal Government on “Forgotten Baby Syndrome” to help prevent hot car tragedies


Federal government steps up efforts to prevent child deaths in hot vehicles

Tampa, FLA. – Sept. 23, 2011…. Most parents think it could never happen to them. But children continue to die in hot vehicles – and parents and families across the country endure the worst nightmare imaginable. 

Dr. David Diamond, professor in the University of South Florida psychology department and Tampa Veterans Hospital, spoke out today at a National Highway Traffic Safety Administration (NHTSA) event in Tampa to help prevent families from having to endure the life-long grief of losing a child.

There have been at least 27 child vehicular heat stroke fatalities in the U.S. this year, and one of those deaths took place in Florida.…and we hope that is the last child death in a hot car,” states Janette Fennell, president of KidsAndCars.org a national nonprofit child safety organization working to prevent injuries and deaths of children in and around motor vehicles. A tragic record 49 children died in 2010 in hot vehicles. Over 60 child vehicular heat stroke deaths in Florida have been documented by KidsAndCars.org, making Florida second only to Texas in the number of children losing their lives in this way.

An internationally renowned memory and brain expert, Diamond asks, “How can normal, loving and attentive parents, with no evidence of substance abuse or an organic brain disorder, have a lapse of memory which results in the death of a child?” His research group has developed a two-part hypothesis to address the basis of “Forgotten Baby Syndrome” (FBS). First, they evaluated whether there is a consistent pattern of circumstances that may provide insight into FBS occurrences and, second,they speculated on the neurobiological basis of FBS.

Diamond hypothesizes that FBS occurs as a result of the competition between cognitive and habit forms of memory. Cognitive memory occurs when one consciously plans out a task to accomplish in the future, for example, planning to take a child to daycare as a part of a larger driving plan. In contrast, habit memory occurs when one performs a routine that can be completed automatically with minimal thought, such as driving to work in an “autopilot” mode, in which decisions as to where to stop and turn occur automatically.

Brain habit and cognitive systems are in a constant state of competition, Diamond notes. In all cases of FBS he and his associates studied, the caretakers had every intention to stop at the daycare center as a part of their drive. However, stopping at the day care center on the day FBS occurred was not a part of an established daily routine. With FBS, the brain habit-based memory system suppressed the activation of the cognitive memory to interrupt the drive and take the child to daycare.

Diamond also noted that in some FBS cases the parents experienced impaired sleep the night before, and/or they experienced a powerful stressor during the drive, which suppressed the activation of a cognitive memory. Dr. Diamond concludes that “the brain habit memory system has the capacity to completely suppress the cognitive memory system, thereby providing a neurobiological explanation of how FBS can occur.”

NHTSA brought together local safety advocates, health professionals, law enforcement officials and concerned residents today to discuss ways to prevent the modern-day phenomena of children being unknowingly left alone in vehicles and how to prevent children from gaining access to hot vehicles.

 “The KidsAndCars.org message is very clear – Never leave a child alone in a vehicle and don’t think a tragedy like this can’t happen to you or someone you know,” said Fennell. “No one is immune.”
The organization is pleased that Ron Medford, NHTSA deputy administrator, is spearheading efforts in Florida to eliminate child deaths in hot vehicles by 2013.
KidsAndCars.org has incorporated a provision as part of the reauthorization of the National Highway Traffic Safety Administration, which could help prevent these inadvertent deaths. Equipping vehicles with sensors to detect the presence of the child and sound a warning when a child is left inside would help prevent these deaths when the driver’s memory fails. Similar warning features currently remind drivers when they have left the key in the ignition or left the headlights on.
Based on incidents documented by KidsAndCars.org:
54 percent of the time children die after being unknowingly left inside a hot vehicle.
32 percent when children got into a vehicle on their own similar to what happened to Michael Esposito.
12 percent when they were knowingly left in vehicle.
2 percent of the circumstances were not clear.

Safety Tips from KidsAndCars.org

KidsAndCars.org provides the BE SAFE safety tips on an information card being distributed to new parents as part of the information packet given to them when having a baby:

Back seat – Put something in the back seat of your vehicle that requires you to open the door every time you park – cell phone, employee badge, handbag, etc.
Every child should be correctly restrained in the back seat.


Stuffed animal – Keep a stuffed animal in your child’s car seat. Place it on the front seat as a reminder when your baby is in the back seat.
Ask your babysitter or child-care provider to call you if your child hasn’t arrived on time.
Focus on driving – Avoid cell phone calls and texting while driving.
Every time you park make it a routine to open the back door of your car to check that no one has been left behind.

KidsAndCars.org provides these additional safety tips:
·       Keep vehicles locked at all times, even in the garage or driveway, and always set your parking brake.
·       Keys and remote openers should never be left within reach of children.
·       When a child is missing, check vehicles and car trunks immediately.
·       If you see a child alone in a vehicle, get involved. Call 911 or your local emergency number immediately.
·        If they are hot or seem sick, get them out as fast as possible. Be especially careful about keeping children safe in and around cars during busy times, schedule changes and periods of crisis or holidays.
·       Use drive-through services when available (restaurants, banks, pharmacies, dry cleaners, etc.)
·       Use your debit or credit card to pay for gas at the pump.

For additional information about ways to keep children safe in and around vehicles, visit www.KidsAndCars.org

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About KidsAndCars.org: Founded in 1996 in California, KidsAndCars.org is a national nonprofit child safety organization dedicated to preventing injuries and deaths of children in and around motor vehicles. KidAndCars.org promotes awareness among parents, caregivers and the general public about the dangers to children, including backover and frontover incidents, and heatstroke from being inadvertently left in a vehicle. The organization works to prevent tragedies through data collection, education and public awareness, policy change and survivor advocacy.


KidsAndCars.org 
2913 W. 113th St., Leawood, KS 66211 (Greater Kansas City)
Office: 
913-327-0013, Fax: 913-327-0014www.KidsAndCars.org 

Tuesday, September 13, 2011

Massage Envy and KC Royals to Attempt Guinness World Record Sept. 17: Most People Being Massaged


Here's one of my most recent news releases. Come join us Saturday!
 Kansas City, Mo. Summer and baseball season will soon be winding down, the perfect time for a relaxing break on Saturday, Sept. 17, as one of the massage recipients helping Massage Envy attempt to break – and reclaim – the Guinness World Record for "Most People Being Massaged" at the same time and place. Massage Envy and Massage Envy Spa locations in 10 states from coast to coast are teaming up with the Kansas City Royals for the event, which will be held from 5 to 6 p.m. in the Little K field inside Kauffman Stadium before the 6 p.m. home game between the Kansas City Royals and Chicago White Sox.
Massage Envy and Massage Envy Spa therapists from nine Massage Envy locations in Kansas City, Mo., and Leawood, Lenexa, Shawnee, Prairie Village, Overland Park and Olathe, Kan., are organizing the event. The current record of 263 massages is held in Australia. Massage Envy previously set the record in 2009 in Rosslyn, Va.

The public is invited to experience the fun and enjoy their “15 minutes of fame” as therapists go for the record, with the opportunity for bragging rights and inclusion in the Guinness Book of World Records. The wives of Royals pitchers Blake Wood and Sean O’Sullivan are expected to be among the participants.

Participants are encouraged to preregister by purchasing a $25 special event ticket through www.royals.com/massageenvy. The special event ticket includes the 10-minute Guinness Book of World Records massage plus admission to the game and a customized yoga mat. Light snacks and beverages will also be provided. A portion of the ticket will benefit the local chapter of The Arthritis Foundation.
“This is a real team effort by Massage Envy and the Royals,” said Les Snyder, regional developer for Massage Envy Heartland Inc. “We’ll also be supporting our national cause, The Arthritis Foundation, while giving 500 or more Kansas Citians the opportunity to enjoy the benefits of a massage plus getting to participate in setting a new world record.”
Therapists from across the United States are being recruited. For more information on therapist recruitment, go to www.MassageRecord.com.
At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $49. Memberships are available for $59 per month and include a one-hour massage session. Members can enjoy unlimited additional one-hour massage sessions at the $39 member rate.
Log on to www.MassageEnvy.com to find the nearest Massage Envy clinic. All clinics are open seven days a week.
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